The Graphic Designer produces the visual work for every brand in the group and keeps each brand looking consistent wherever it appears. Safari is sold on emotion, so the quality of design and imagery directly affects enquiries. The role works from clear briefs, with creative direction and final brand sign-off from the Head of Marketing & Strategy, and grows into owning creative concepts over time. VideO editing is part of the role, but design comes first.

Time is split roughly as follows: 70% graphic design, 20% video and photo editing, and 10% brandstandards and asset management.