The Social Media & Content Specialist tells the group’s story in words and on social: social media for every brand, website copy, blogs and travel guides, newsletters, and the emails in every Salesforce nurture journey. Social is how most travellers first see what a safari with us feels like; written content is what turns that interest into enquiries, and keeps past travellers coming back as repeat and referral clients, who convert at around 40%. One person owns both, so the voice stays consistent from the first social post to the repeat booking.